“WTF is MERV?”

MERV stands for Minimum Efficiency Reporting Value—but you don’t need to remember that.

All you need to know is this:

MERV = how good your filter is at catching the nasty stuff in your air.

The Everyday Hero

MERV 10

  • Catches dust, pollen, lint, and normal life particles
  • Perfect if your biggest air threat is your couch collecting crumbs
  • Think: standard air protection without going overboard
Good for:
Apartments, pet-free homes, non-allergy people, budget-minded breathers

The Overachiever

MERV 11

  • Grabs everything MERV 10 does—plus pet dander, mold spores, and fine debris.
  • Great if you’ve got pets, allergies, or just like your air extra crispy.
  • Doesn’t block airflow like MERV 13+ sometimes can.
Good for:
Homes with pets, sniffly noses, or “I like knowing my air is extra clean” energy

TL;DR:

  • MERV 10 = You’re normal, healthy, and want to save a few bucks
  • MERV 11 = You’ve got pets, allergies, or an emotional support humidifier

READY?

Once you’ve got your size, head to the shop.

LET'S GET YOU FILTERED